Tap Handle #2: Molson Ice - Polar Bear
Click through to read more about Molson Brewery and their Molson Ice beer...
Molson was founded in Montreal, Canada in 1786 by John Molson. It is theoldest brewery in North America and continues to produce beer on the site of the original brewery. Not long after his arrival in Montreal in 1782, Molson sensed the market potential for beer. Prices for wine, rum and port were rising and an influx of English and Irish immigrants were particularly partial to beer. When he came of legal age, Molson used the money inherited from his parents to acquire a small brewery housed in a wooden building on the shores of the St Lawrence, just outside the fortifications of Montreal. Molson worked hard to perfect the brewing process. He visited to England to purchase the finest quality barley seeds. Upon his return, he offered the seeds free of charge to neighbouring Montreal farmers who agreed to grow them to satisfy the brewery's need for malt. Molson delivered his first brew in 1786, only six weeks after taking the helm. Priced at five cents a bottle, his brew sold well.
Molson took advantage of the many business opportunities of the time. He quickly diversified his investments, opened a lumber yard and began issuing loans to local Montreal merchants. In 1816, the family enterprise began to take shape when founder John Molson entered into an association with his three sons, John junior, Thomas and William. Although brewing proved to be Molson's most sustainable field of endeavour, other activities were added down through the company's lengthy history. Molson was the first company to own and operate a fleet of steamboats which were used to transport people and goods between Quebec and Ontario. John Molson and his sons also founded the Molson Bank which later merged with Bank of Montreal. Molson Brewery considerably expanded the breadth of corporate activities throughout the 20th century.
In 1945, the family decided to transform the company into a public, limited liability enterprise. It then became possible to acquire an ownership in the company without being a member of the Molson family. This made it possible for the company to expand and inaugurate a new brewery in Toronto in 1955. Two years later, in 1957, the family acquired the Montreal Forum and the Montreal Canadiens. The company continued to develop and, in 1958, acquired six breweries which included five establishments in Western Canada, lending Molson nationwide presence. In 1989, the company consolidated market share in Quebec through a merger with Carling O'Keefe. As a result, Molson became the largest brewery in Canada and the fifth largest in the world.
In 2005, Molson merged with US-based Coors to form Molson Coors Brewing Company. This was followed in 2007 by the opening of a new brewery in Moncton, New Brunswick. Sixth generation family member Eric Molson retired in 2009; however, his sons Andrew and Geoff continue to be active in company affairs as members of the corporate Board of Directors. The company brews and markets a number of the most popular brands of beer in Canada. Domestic labels include Molson Canadian, Molson M, Molson Export, Molson Dry, Molson Exel De-Alcoholized beer, Old Style Pilsner, Rickard’s, Creemore Springs and Granville Island Brewing. Through partnerships with other major brewers, Molson Coors Canada also offers a diverse portfolio of beer brands, including Coors Light, Corona, Miller Genuine Draft, Heineken, Foster's Lager and Tiger. Molson employs 3,000 people in Canada and operates five breweries in locations across the country (Vancouver, Toronto, Montreal, Moncton and St. John's), as well as the Creemore micro-brewery in Ontario and Granville Island Brewing in British Columbia.
Molson Ice is a pale lager and an award-winning brew, slowly fermented with Molson's prize lager yeast and is then ice-filtered just before being bottled. Weighted average on ratebeer.com is 1.95 out of 5.
Molson Official Website
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