Tap Handle #120: Miller - MGD Microphone

There are a few different breweries that have produced microphone taps. This one by Miller is really a beauty of a tap. Maybe it was circulated in the Memphis area?

Miller Genuine Draft (MGD) was introduced in 1985 as the original cold filtered packaged draft beer, which means that the beer is not pasteurized. MGD received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup. It also received the silver medal at the 2003 American Beer Festival. The concept for cold-filtered Miller Genuine Draft was developed by product consultant Calle & Company. Martin Calle evolved the concept from Miller's New Ventures effort to launch a new dry beer at a time Miller Brewing was in danger of becoming a much-cloned light beer manufacturer. Originally introduced as "Miller High Life Genuine Draft", the "High Life" part of the name was soon dropped. MGD is actually made from the same recipe as Miller High Life but with a different treatment. It was developed to give High Life drinkers the same taste in a can or bottle as they found in non-pasteurized kegs.

For for about Miller Brewing, see this post.

Comments

  1. I have that MGD tap. I got it here in San Diego from B.B. King. Does it hold any value?

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