About This Site

Welcome to Amazing Tap Handles - The Tap Handle Museum. Here you will find photos of the Museum's collection of beer taps, along with brewery info. Have a look around the Museum, and use the contact form in sidebar to leave me feedback about the site, talk about taps, or if you have a rare tap handle you'd like to sell to the Museum. I'd love to hear from you! Please, no inquires about buying taps - they're not for sale.

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Photos or tap descriptions used in this blog may not be misrepresented as your own. Photos may not be used for financial gain whatsoever, as the uniqueness of the photo would unfairly associate a seller's product and reputation with this site. Tap descriptions may be used word for word as long as this blog is cited as the source, and a link is provided to this site.

Brewery history may not be used for any reason without citing the blog post or original source from which it was taken, and providing a link to such.

Failure to follow the guidelines above is a violation of Copyright Law, which protects original works of ownership.

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Friday, January 13, 2012

Tap Handle #20: Schlitz Malt Liquor - Bull

This is the iconic Schlitz Malt Liquor Bull. The tap is from the 1970s and is highly prized by collectors, especially if it's new in the box. It's smaller than most taps at about 8-9" in length.

Click through to read more about Schlitz Brewery...

The Joseph Schlitz Brewing Company was founded in 1858 in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Joseph Schlitz was an accountant who acquired the brewery and renamed it when August Krug died in 1858 (he also married Krug's widow). Business picked up after the Great Chicago Fire of 1871, when several competing breweries were destroyed in the fire. Joseph Schlitz died at sea in 1875 when his ship hit a rock and sank off the coast of Cornwall. The nephews of August Krug then took over the brewery. Schlitz changed its name from Brewing Company to Beverage Company during Prohibition (and changed back after the repeal). They introduced Old Milwaukee, a "bargain brew", in 1955. In the 1970s Schlitz cut costs and made formula changes in order to increase production, which caused a loss of flavor and reduced public appeal. The final blow was a crippling strike that resulted in a sale to Stroh Brewery Company in 1982. Schlitz was sold again to Pabst Brewing Company in 1999, and was relegated to a "bargain brew" status. Due to the changes made in the 1960s and 70s, the original formula was lost. In 2008, after document research and interviews of former brewmasters, the original formula was re-introduced. Weighted average on is 1.78 out of 5, but the "classic 1960 formula" is 2.56 out of 5.

Schlitz Official Website

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